Superb article for all those who are facing competition from low cost rivals by Professor Nirmalya Kumar from London Business School. also read the book "Marketing as Strategy" by Harvard Business School press
Are you a young leader in your company? In a role where you need to give direction?
Steve Jobs said "your work is going to occupy a large part of your life and the only way to be truly satisfied is to do great quality work. And the only way to do great quality work is to enjoy what you do".
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April 27, 2011
Superb article for all those who are facing competition from low cost rivals by Professor Nirmalya Kumar from London Business School
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